Branding can be madness, like trying to tame a wild beast.
It's like trying to put a label on a tornado, a name to a hurricane. It's like trying to put a leash on a dragon, and make it fly in a straight line. It's like trying to make a unicorn into a horse with a horn glued on its forehead. But, if done right, it can make a company soar like a dragon, shine like a unicorn, and be as fierce as a tornado.
It's like magic, the kind of madness that makes you believe in the impossible.
It's So Much More Than Just Visuals
It's an Iceberg Approach.
Digital media touchpoints are an important aspect of modern marketing, and can be compared to the visible portion of an iceberg that is above the waterline. The lower levels of the iceberg, however, are just as important and impactful in creating a successful digital media campaign
The larger, unseen portion beneath the surface represents the data analysis, audience targeting, and automation needed to make it all happen.
The visible part of the iceberg (above the waterline) in digital media marketing represents the customer-facing touchpoints such as website, social media, email campaigns, and online advertising.
These are the tactics that customers can see and interact with directly.
The larger, unseen portion of the iceberg (below the waterline) represents the strategy and production that goes into creating the customer-facing efforts.
This includes researching the target market, developing a brand identity, creating the messaging and content, and planning and executing the campaign.
The strategy and production that goes into creating a marketing campaign is often more time-consuming and costly than the actual execution of the campaign. However, it is essential for the success of the campaign, as it sets the foundation for the customer-facing efforts.
Like an iceberg, the customer-facing efforts in digital media marketing are just the tip of the iceberg. The true success of a campaign lies in the research, planning, and execution that takes place beneath the surface.
WHO DO YOU WANT TO REACH?
To reach the hearts and minds of our audience, we must first understand who they truly are. By delving into the depths of their being, we can unearth their deepest desires and tailor our message to speak directly to their souls.
WHAT'S YOUR STORY?
Let's Help you Develop and Share it
In an age of speed-of-light communication,
where consumers are bombarded with an endless stream of information...
...it's more important than ever to create a personality behind your brand.
To imbue your brand with a distinct and captivating personality, we must first delve into the essence of who you are as a company.
We must examine your core values, your purpose, and your mission.
Only by embracing that unique identity and translating it into a relatable and engaging narrative, can we craft a message that speaks with our audience on a deeper level and truly captures their imagination.
It's through this process of self-discovery as a business that we can create a brand that stands out, that connects with people, and that they can relate to, building a strong emotional connection that endures over time.
Creating a personality around a brand can have several benefits for a company's bottom line. Here are a few ways that building a brand personality can positively impact a company's financial performance:
Increased brand loyalty: Customers are more likely to return to a brand that they have a personal connection with, which can lead to repeat business and increased revenue.
Higher customer engagement: Brands with a strong personality tend to be more engaging and memorable, which can lead to increased customer engagement and more opportunities for sales.
Better conversion rates: Brands with a strong personality tend to be more relatable, which can increase the likelihood of customers making a purchase.
Increased brand awareness: A strong brand personality can help a brand to stand out in a crowded marketplace and increase brand awareness, which can lead to more customers and more sales.
Higher perceived value: Brands with a strong personality tend to be perceived as more valuable, which can lead to customers being willing to pay more for products or services.
Cost savings: Building a strong brand personality can help a company to be more efficient with their marketing spend as they can create a connection with their target audience, which leads to more effective communication, and less need for big ad spend.